Our first Alnico 2 Tele set offers blues and jazz players warm, rich trebles and superb sustain, whilst still maintaining enough tele-twang on the bridge pickup to keep up with country licks.

Perfect for Blues and Jazz, the Alnico 2 Blues set offers players touch-sensitive and sweet clean tones, without boomy bass notes or harsh trebles.

The Alnico 2 Classic is a superb humbucker set for guitars that need more warmth, fullness and sustain.

Looking for classic 50s tone with more output and mid-range? The Alnico 2 Plus set is made for players with an "Appetite" for rock, punk, blues and more.

The Alnico 4 Classic is a matched humbucker set that is pick sensitive, rich in harmonics and with a tight bass.

The Apex Blackguard Set delivers all the snap, twang and bite that Telecaster players love, without the noise. Designed for guitarists who want early 50s Telecaster tones that can be used in real-world playing environments, the Apex Blackguard deliver vintage-inspired tone with studio-level hum-cancellation.

*All pre-orders have now shipped. Limited stock is available for immediate dispatch, with our next batch being completed in July.

Take your guitar tone to new heights with the Apex Classic, a Breakthrough in ultra-quiet, bell-like, vintage Strat tone.

The Apex Classic HSS set features Apex Classic neck and mid pickups and a vintage-voiced bridge humbucker, the Alnico 2 Classic.

The Apex Plus set delivers punchy Strat tone, perfect for Texas blues, rock and beyond.

The Apex Plus HSS set combines a Panama bridge humbucker with our newly developed Apex Plus in the neck and mid positions, providing everything from Texas blues to full on rock, metal and shred!

Birmingham, England meet Birmingham, Alabama! This humbucker set delivers classic British crunch and huge mids, but also splits to a killer Southern single coil sound.

A fat, full Texas tones neck and mid mixes with a hotter bridge. A rich bass and tempered bell-like trebles make this a set for the bluesman and rocker alike!